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Overview
A modern automotive platform, delivered in two weeks
A fast and clear platform for auction-based car listings
The client, a car importer based in Switzerland, needed a simple way to publish auction vehicles online. Speed, clarity, and ease of use were key from the very beginning.
Business context / challenge
The client operates in the automotive import sector and regularly gains access to vehicles listed at auctions. What was missing was a tool that could quickly present these cars to potential buyers in an organised and trustworthy way. The website was intended to act as a current listings database, without unnecessary features or complex processes.
Goal guiding the entire process
After analysing competitor websites, it became clear that design and user experience were often neglected. Many platforms were either overloaded with information or made it difficult to find key offer details. The goal was to simplify the entire experience while maintaining a modern, intuitive, and clean visual layer.
Role in the project
The scope of work included:
- website design in Webflow
- UI and visual design
- full Webflow implementation
Key decisions made during the project
Value delivered to users
The primary goal was to design a modern yet uncomplicated website structure. Strong emphasis was placed on maximum clarity, both in visual design and information architecture. Users browsing listings always understand where they are and what information they are viewing, while navigation remains smooth, intuitive, and straightforward. For the business, this results in a practical tool that actively supports day-to-day operations and client communication.
The most interesting challenge
The key challenge was building a CMS system for listings that feels obvious to use. The process of adding new cars had to be fast and intuitive, without forcing the administrator to think about structure or technical details.
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Simple and clear layouts
A clear hierarchy, clear sections and a clear CTA shorten the way from entering a page to executing an action.
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Compact listing page with extensive gallery
The ad page is designed so that the user can quickly find key information and be able to take a close look at the car thanks to a clear, dedicated photo gallery.
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Information that really helps you make a decision
It is data that actually helps to understand the next steps and is often not shared by the competition, and here it has been clearly shown and organized.
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Clear listings with a structured information hierarchy
The listings were designed with clarity and efficiency in mind. Key details are visible at a glance, while the overall layout remains easy to scan and navigate, even as the number of offers grows.
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Details of the ad given in a clear hierarchy
A clear information hierarchy makes it easier to compare offers and builds trust in the listing.
Vision
How design and technology shaped the project
Design
Design that brings structure and clarity to listings
The visual approach focused on a clean, modern interface that does not compete with the listings but gives them the right amount of space. The design guides users through content and helps them quickly identify key vehicle information without unnecessary friction. As part of the process, key visual elements, complete UI components, and listing views were designed to ensure visual consistency across the platform. The overall system prioritises clarity, intuitiveness, and readability while supporting a modern brand image.
Development
A technical foundation aligned with real business needs
From a technical perspective, the project was implemented in Webflow, with custom code used where necessary to meet specific functional requirements. A core element was building an intuitive listings system that does not require technical knowledge from administrators. Each listing includes its own image gallery managed directly via the CMS, as well as an auction timer that automatically displays the current offer status. Additional filtering options allow users to quickly find relevant vehicles. The entire structure was designed to give the client full control over content without the need for ongoing technical support.
Komunikacja
Technologies
Technologies used in the project
ChatGPT
Copywriting
A tool to support creative thinking and planning of content and entire marketing strategies
Webflow
Websites
Site command center that allows you to create visually appealing and functional websites
Figma
Websites
A place to design a website mockup and lay out its structure even before implementation
Collaboration
Ready to start a project together?
Book a free consultation to talk through your ideas and see how we can shape the right solution for your brand.
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Jakub Jagoda
Designer, Developer
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Together, we create solutions that build trust from the very first interaction.
