.png){kind=logo}
Overview
Website and Content Management Refresh for a B2B Brand
.png)
.png)
Optidata’s website no longer reflected the company’s growth.
Over the years, the website had been expanded with new elements that gradually became outdated both visually and communicationally. The layout was inconsistent, and the way content was presented did not build trust or clearly communicate that Optidata is a mature B2B organization.
Business context / challenge
Optidata is a mid-sized B2B company with a stable market position, working mainly with manufacturing, distribution, and logistics partners. While the business itself was performing well, the website failed to reflect the company’s scale and professionalism. For first-time visitors, this created a risk of weakened credibility.
Goal guiding the entire process
The primary goal was to restructure the visual and communication layers of the website. The project focused on removing outdated design patterns and introducing a modern, restrained visual direction. An additional objective was to improve content management by migrating from WordPress to Webflow and implementing a clear, intuitive CMS.
Role in the project
I was responsible for designing the new layouts, defining the visual direction, and delivering the full Webflow implementation. The work covered both visual design and technical development.
Key decisions made during the project
Value delivered to users
The new website builds trust from the first contact and clearly communicates what Optidata does and what value it offers to its customers.
The most interesting challenge
.png)
Modernization of the website for readability of information
The entire website has been refreshed visually and structurally to make it easier for users to familiarize themselves with industry information.
.png)
Systems communication shown by real application
The main systems of the offer have been presented in the most practical way possible, with an emphasis on specific functions and real benefits.
.png)
Card system as the main theme of the project
Cards have become a common theme throughout the project, making it easier to scan information and improve readability even with a lot of content.
.png)
Intuitive CMS as the foundation of the project
One of the main goals of the project was to implement a transparent and easy to use CMS for content management
Vision
How design decisions translated into measurable results
Design
The website was redesigned around a completely new key visual.
Gradient-based brand colors were introduced to create a modern and coherent visual identity. Strong emphasis was placed on unifying UI elements such as labels, typography, and color usage, supported by a clear style guide. Layouts were simplified and content structure reorganized to improve readability and logical flow.
Development
A stable and scalable Webflow implementation
From a technical perspective, the project included a bilingual website implementation and migration from Figma to Webflow while preserving full visual consistency. A key focus was the development of an intuitive content management system, enabling easy content updates and long-term scalability.
Komunikacja
A shift from company-centric to problem-driven communication
The communication layer was redefined to focus on real customer challenges rather than internal company descriptions. Products and systems were presented in context, making the message more concrete, understandable, and relevant for the target audience.
Technologies
Technologies used in the project
Figma
Websites
A place to design a website mockup and lay out its structure even before implementation
Webflow
Websites
Site command center that allows you to create visually appealing and functional websites
Collaboration
Ready to start a project together?
Book a free consultation to talk through your ideas and see how we can shape the right solution for your brand.
Got it! 🚀 Thanks for your message — the form has reached me without any issues. I’ll get back to you as soon as possible.
Jakub Jagoda
Designer, Developer
.png)
Together, we create solutions that build trust from the very first interaction.
